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Title Research methods in mass communication / edited by Guido H. Stempel, III, Bruce H. Westley.

Published Englewood Cliffs, N.J. : Prentice Hall, [1989]


Location Call No. Status
 UniM Bund  302.23072 RES {Bund81 20190820}    AVAILABLE
Edition 2nd ed.
Physical description ix, 418 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and indexes.
Other author Westley, Bruce H.
Stempel, Guido H. (Guido Hermann), 1928-
Subject Communication -- Research -- Methodology.
Mass media -- Research -- Methodology.
ISBN 0137739877 $30.00