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Author Jarvis, Sharon E., 1969-

Title The talk of the party : political labels, symbolic capital, and American life / Sharon E. Jarvis.

Published Lanham, Md. : Rowman & Littlefield, c2005.


Location Call No. Status
 UniM Bail  324.273 JARV    AVAILABLE
Physical description x, 277 p. : ill. ; 24 cm.
Series Communication, media, and politics
Bibliography Includes bibliographical references (p. 249-268) and index.
Contents Political branding, 1948-2004 -- What are parties worth? -- The enduring party -- The evolving party -- The conflicted party -- The two major parties and everyone else -- Brand dominance : consistency prevails.
Subject Political parties -- United States.
Political culture -- United States.
United States -- Politics and government -- 1945-1989.
United States -- Politics and government -- 1989-
ISBN 0742538567 (alk. paper)
0742538575 (pbk. : alk. paper)