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Cover Art
Author Megantz, Robert C.

Title How to license technology / by Robert C. Megantz.

Published New York : Wiley, [1996]


Location Call No. Status
 UniM Bail  346.73048 MEGA    AVAILABLE
Physical description xv, 224 pages : illustrations, form ; 25 cm.
Series Intellectual property library.
Intellectual property library (John Wiley & Sons)
Bibliography Includes bibliographical references (pages 219-220) and index.
Contents 1. To License or Not to License... -- 2. Intellectual Property -- 3. Researching the Market -- 4. Technology Valuation -- 5. Licensing Strategies -- 6. Technology Marketing -- 7. Negotiating and Drafting Agreements -- 8. Postagreement Activities -- Appendix A: Case Studies -- Appendix B: Sources of Information -- Appendix C: Annotated Sample License Agreement.
Summary In today's volatile, fragmented technology marketplace, licensing is fast becoming the intellectual property strategy of choice. It affords owners a viable means of maximizing revenue, while providing borrowers with cost-effective, relatively risk-free access to the intellectual property of others. But whether licensing-in or licensing-out, the process is a complex one, involving, among other things, extensive market research, identifying prospects to sell or buy intellectual property, negotiating the best possible deal, and successfully managing the relationship.
Until now, there have been no how-to guides offering clear advice and guidance through the entire licensing process. Focusing on the special needs of technology-based industries, How to License Technology arms readers with a total blueprint for developing and implementing effective technology licensing programs. Written in a practical, down-to-earth style and using numerous real-life case studies to illustrate how licensing works in various settings, it takes readers from idea to deal in eight easy-to-understand steps. How to License Technology thoroughly explains the various licensing options now available and covers all practical aspects of the licensing process.
Subject License agreements -- United States.
Patent licenses -- United States.
Technology transfer -- Law and legislation -- United States.
ISBN 0471134104 (cloth : alk. paper)