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Book Cover
PRINTED BOOKS
Author Viscusi, W. Kip.

Title Smoking : making the risky decision / W. Kip Viscusi.

Published New York : Oxford University Press, 1992.

Copies

Location Call No. Status
 UniM BioMed  616.865 VISC    AVAILABLE
Physical description x, 170 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 159-167) and index.
Contents 1. Smoking as a Regulated Risky Decision. The Economic Significance of Smoking Behavior. Principal Findings. The Decision Context of the Results -- 2. The Cognitive and Informational Context. The Debate over Smoking Behavior. The Determinants of Risk Perceptions. Sources of Risk Information. Cigarette Advertising -- 3. Long-Term Trends in Attitudes toward Smoking. Public Opinion Survey Data on Smoking. Changes in Smoking Behavior -- 4. Smoking Risk Perceptions. The Data Base and the Empirical Framework. Individual Perceptions of Lung Cancer Risks. Estimation of the Determinants of Risk Perceptions. Alternative Risk Question Formats: Are the Findings Robust? -- 5. The Effect of Risks on Smoking Behavior. Smoking Attitudes and Sources of Risk Information. The Smoking Probability Equation. The Effect of Unbiased Perceptions. Cigarette Demand and the Lung Cancer Risk Equivalent of Excise Taxes. Tastes, Addiction, and Ethics.
6. Individual Learning and Age Variations in Risk Perceptions and Smoking Decisions. Sample Characteristics. Patterns of Risk Perception. The Lung Cancer Risk-Perception Equation. Age Differences in Smoking Behavior -- Appendix 6A. The Risk-Perception Model -- Appendix 6B. The Econometric Model -- Appendix 6C. Testing for Age Differences in Smoking Behavior -- 7. The Quest for Rational Risk-Taking Decisions. Smoking Behavior and Economic Rationality. Implications for Current Smoking Policy. Market Competition for Safer Cigarettes. New Opportunities for Government Policy -- Appendix A: Text of Survey Instrument Used in Audits & Surveys Study.
Summary Are the risks of smoking exaggerated? Has there been an open and rational discussion about the risks of smoking? This book attempts to answer these and many other questions about the subject, providing a detailed empirical presentation on smoking behavior as a risky consumer decision. Using new empirical data based on several national and regional surveys, Viscusi addresses a number of important issues, including: the sources of information that people have about the risks of smoking, the accuracy of their perceptions of the risks associated with smoking, and the consistency of smoking decisions with other risky behavior - scrutinizing issues such as whether smokers value risk differently than those who wear safety belts. Viscusi also looks at the differences in age groups and how they assess these risks based on public information. He provides new insight into the degree to which individuals understand smoking risks and take these risks into account in their behavior. With its detailed empirical data and its examination of individual decision-making processes, this work will interest researchers in public health, public policy, psychology, and economics, as well as anyone concerned with this important issue.
Subject Smoking -- United States -- Psychological aspects.
Tobacco use -- United States -- Psychological aspects.
Smoking -- Economic aspects -- United States.
Tobacco use -- Economic aspects -- United States.
Decision making -- United States.
Risk-taking (Psychology) -- United States.
ISBN 0195074866 (alk. paper)