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Cover Art
Author Brown, Stephen A. (Stephen Allen), 1938-

Title Revolution at the checkout counter / Stephen A. Brown.

Published Cambridge, Mass. : Harvard University Press, 1997.


Location Call No. Status
 UniM Bund  658.780285642 BROW {Bund81 20190820}    AVAILABLE
Physical description xvii, 313 pages : illustrations ; 25 cm.
Series Wertheim publications in industrial relations.
Wertheim publications in industrial relations.
Bibliography Includes bibliographical references and index.
Contents 1. The Ad Hoc Committee -- 2. The Symbol Selection Subcommittee -- 3. UGPIC -- 4. Public Policy -- 5. Distribution Codes, Inc. -- 6. Symbol Technical Advisory Committee (STAC) -- 7. UPCC - On Its Own -- 8. Electronic Data Interchange (EDI) -- 9. Beyond Retail -- 10. Coupons - Quid Pro Quo? -- 11. Spreading the Word -- 12. Formal Challenges -- 13. UCC - A Broader Vision -- App. A. Giants of the Revolution -- App. B. The Board of Governors of Uniform Code Council, Inc. -- App. C. The U.P.C. Symbol.
Summary The Universal Product Code (U.P.C.) is now so commonplace that few pause to notice or to ponder it. The small rectangle of black and white bars that embodies the U.P.C. adorns virtually every item we purchase in the supermarket, discount store, or shopping mall - and we take it for granted. Yet twenty-five years ago, the U.P.C. was no more than an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen A. Brown, the legal counsel of those pioneering executives, traces the origin and development of the U.P.C. The sheer success of the Code should make this account of interest to those who would understand the dynamic of technology and business. The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve.
Subject Product coding -- United States -- History.
ISBN 0674767209 (alk. paper)