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Cover Art
PRINTED BOOKS
Author Janal, Daniel S.

Title Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet / Daniel S. Janal.

Published New York : J. Wiley, [1998]
©1998

Copies

Location Call No. Status
 UniM Store  658.84 Jan /0001 acn:94876 GE1    AVAILABLE
Edition 1998 ed.
Physical description xiii, 450 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Part 1 Online Marketing Strategy 1 -- 1 Adding Online Power to Your Marketing Mix 3 -- 2 New Paradigms of Online Marketing 19 -- 3 Constructing the Online Marketing Business Plan 39 -- 4 Corporate Policies for Web Site Content 63 -- 5 Marketing Opportunities on the Internet and Commercial Online Services 71 -- Part 2 Online Marketing Tools 95 -- 6 Market Research Online 97 -- 7 Customer Service and Support Online 111 -- 8 Competitive Research Online 123 -- 9 Online Resources That Make You a More Effective Marketer 137 -- 10 Measuring Results from Online Marketing 145 -- Part 3 Online Advertising 169 -- 11 Understanding Interactive Advertising 171 -- 12 Buying, Selling, and Creating Online Ads 185 -- 13 Using Online Advertising to Build a Community 213 -- Part 4 Online Public Relations 225 -- 14 Interactive Media Relations 227 -- 15 Writing and Distributing Interactive Publicity Materials Online 247 -- 16 Building Relationships with Reporters 265 -- 17 Interactive Public Relations Strategies for Your Communities 273 -- 18 Building Relationships with E-mail and Private Mailing Lists 283 -- 19 Building Relationships with Newsgroups and Forums 299 -- 20 Promoting Your Web Site 313 -- 21 Crisis Communications 349 -- Part 5 Online Selling 367 -- 22 Designing Your Web Site To Increase Sales 369 -- 23 Strategic and Operational Issues for Online Selling 393 -- 24 Selling Consumer Products and Services Online 405 -- 25 Business-to-Business Selling Online 413 -- 26 International Marketing Online 419 -- 27 Building Brand Online 423 -- Part 6 Future 429 -- 28 Future of Online Marketing 431 -- Janal Communications Seminars, Consulting 441.
Subject Internet marketing.
Internet advertising.
Marketing -- Databases.
Marketing research -- Computer network resources.
Internet.
ISBN 0471293105