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Cover Art
Author Keeler, Len.

Title Cybermarketing / Len Keeler.

Published New York : AMACOM, [1995]


Location Call No. Status
 UniM Bund  658.84 KEEL {Bund81 20190820}    AVAILABLE
Physical description xix, 332 pages : illustrations, map ; 23 cm
Bibliography Includes bibliographical references and index.
Contents Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.
Ch. 16. Introduce Your Organization to the Interactive Marketplace -- Ch. 17. Expand Into International Markets on the Worldwide Net -- Ch. 18. Launch a New Business in Cyberspace -- Conclusion: The Future of Cybermarketing.
Summary This invaluable roadmap to the vast opportunities in marketing is divided into three main sections: Cyber-Tools examines the various tools available; Cyber-Tasks explains how specific marketing tasks can be performed and enhanced; and Cyber-Opportunities explores strategies that integrate the new technologies with marketing tasks to pursue attractive opportunities. Illustrations.
Subject Internet advertising.
Marketing -- Communication systems -- Data processing.
ISBN 0814478794