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Cover Art
Author Kleindl, Brad Alan, 1955-

Title Strategic electronic marketing : managing e-business / Brad Alan Keindl.

Published Cleveland, Ohio : Thomson/South-Western, [2003]


Location Call No. Status
 UniM Bund  658.84 KLEI {Bund81 20190820}    AVAILABLE
Edition 2nd ed.
Physical description xxi, 428 pages ; 24 cm
Bibliography Includes bibliographical references and index.
Summary Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.
Subject Telemarketing.
Database marketing.
ISBN 032417893X (hc. : alk. paper)