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Cover Art
PRINTED BOOKS
Author Knapp, Michael Chris, 1954-

Title E-commerce : real issues and cases / Michael C. Knapp.

Published [Mason, Ohio] : South-Western/Thomson Learning, [2003]
©2003

Copies

Location Call No. Status
 UniM Giblin Eunson  658.84 KNAP  SEVEN DAY LOAN  AVAILABLE
Physical description xix, 363 pages ; 26 cm
Bibliography Includes bibliographical references and index.
Contents Module One The Big Issues 1 -- Case 1.1 Regulating Cyberspace: Paul Revere vs. the Corporate Raiders 3 -- Case 1.2 Global E-Commerce: Competition, Conflict, ... Cooperation 15 -- Case 1.3 Privacy Matters: Cookies 31 -- Case 1.4 Privacy Matters: Carnivore 43 -- Case 1.5 To Tax or Not to Tax 53 -- Module Two Fortunes Made 67 -- Case 2.1 Yoo-hoo? 69 -- Case 2.2 Citizen Case 85 -- Case 2.3 Accidental Billionaire: Pierre Omidyar, Founder of eBay 101 -- Case 2.4 Abracadabra, Inc. 113 -- Case 2.5 Mark Cuban: Internet Maverick 131 -- Module Three E-busts 145 -- Case 3.1 PointCast, FallFast 147 -- Case 3.2 Millennium Mania 157 -- Case 3.3 Toby's Toys 167 -- Case 3.4 Internet Bubble, Part I: Party Time 181 -- Case 3.5 Internet Bubble, Part II: Burn, Baby, Burn 195 -- Module Four The Dark Side of E-Commerce 209 -- Case 4.1 Free Kevin 211 -- Case 4.2 Master of Their Domains 227 -- Case 4.3 Debits, Credits, and Dot-coms 241 -- Case 4.4 Cyberethics: Means, Ends, and Mean Ends 257 -- Module Five Status Reports 269 -- Case 5.1 E-Mail: The Killer App 271 -- Case 5.2 To B or Not 2B 287 -- Case 5.3 Wapathy and Waplash: Welcome to the Wireless Internet 301 -- Case 5.4 Online Brokers: Going for Broke on the Internet 317 -- Case 5.5 Electronic Hatcheries 333 -- Case 5.6 Brainiacs, Inc.: The Brave New World of E-Consulting 345.
Summary Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.
Subject Electronic commerce -- Case studies.
Electronic commerce.
ISBN 0324074697