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Cover Art
PRINTED BOOKS
Author Langer, Arthur M.

Title Applied ecommerce : analysis and engineering for ecommerce systems / Arthur M. Langer.

Published New York ; Chichester : Wiley, 2002.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.84 LANG    AVAILABLE
Physical description xx, 396 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 381-382) and index.
Contents Chapter 1 What Is Ecommerce? 1 -- Why Do Ecommerce Projects Fail So Often? 3 -- Real-World Approach 4 -- Six Tiers of Software Development 6 -- Chapter 2 Usability: Designing an Ecommerce System for Users, Customers, and Consumers 9 -- Internal User Interface Techniques 10 -- Customers as Users 24 -- Consumers as Users 30 -- Chapter 3 Developing Application Specifications for Web Programmers 39 -- Realities of Analysis and Design 39 -- Defining Development Complexity 41 -- Concept of the Logical Equivalent 41 -- Creating Application Specifications 43 -- Reusable Specifications 69 -- Chapter 4 Designing Databases to Support Web Applications 73 -- Logic Data Modeling 73 -- Logic Data Modeling Procedures 75 -- Chapter 5 Designing Web Page Features, Functions, and Interfaces 103 -- Primary Components of Web Design 104 -- Chapter 6 Building Interactivity into an Ecommerce System 133 -- Text as Media 134 -- Graphics in Multimedia Applications 135 -- Using Sound 136 -- Animation 137 -- Using Video 140 -- Motion Graphics 141 -- Analysis and Design of Multimedia Titles 144 -- Chapter 7 Transaction Processing Design 159 -- Background of Transaction Processing 159 -- Application Design 167 -- Chapter 8 Integrating Intranet and Internet Web Applications Across Multiple Networks 189 -- Client/Server Network Topology 189 -- Client/Server Application Design 196 -- Web Platform Choices 198 -- Fail-Over Technology 201 -- Network Connectivity Analysis 206 -- Client/Server Database Architecture 207 -- Chapter 9 Legacy Systems and Integration 211 -- Types of Legacy Systems 212 -- Third-Generation Language Legacy System Integration 213 -- Fourth-Generation Language Legacy System Integration 223 -- Hybrid Methods: The Gateway Approach 227 -- Converting Legacy Character-Based Screens 231 -- Legacy Migration Methodology 235 -- Chapter 10 XML and Component Middleware: Integrating Data and Processes 245 -- XML Structure 246 -- XML Parsing 247 -- What XML Does Not Do 248 -- Other XML Interfaces 249 -- XML and Ecommerce Applications 249 -- XML as a Common Data Format 252 -- Analysis and Design of XML Documents 257 -- Storing XML Documents in a Database 265 -- XML versus the Database 271 -- XML and SVG 272 -- Chapter 11 Securing an Ecommerce Site 275 -- Examples of Ecommerce Security Needs 276 -- Ecommerce Application Security 279 -- Ecommerce Network Security 298 -- Chapter 12 Database Query, Report, and Transaction Processing 303 -- Data Warehousing Concepts 304 -- Performance Benefits of Data Warehouses 305 -- Concept of Multiple Dimensions 307 -- Data Warehouse Architecture 310 -- Ecommerce Decision Support Life Cycle 314 -- Understanding Metadata 335 -- Chapter 13 Best Practices for Site Architecture 337 -- Dynamic Web Pages 339 -- Content Management as a Web Site Builder 340 -- Workflow and Process Automation 343 -- Ecommerce Order Processing 344 -- Automated Security 348 -- Personalization 348 -- Syndication 350 -- Automated Reporting 350 -- Server Engine Technologies 351 -- XML Support 353 -- Email and Push Technologies 354 -- Content Scheduling 354 -- Chapter 14 Project Management for Ecommerce Systems 359 -- Defining the Ecommerce Project 362 -- Budget 366 -- Ecommerce Project Team 368 -- Project Team Dynamics 371 -- Planning and Process Development 373 -- Project Management and Communication 378.
Summary The first practical guide for designing, analyzing, and developing successful Web-based delivery The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step-by-step through all phases of ecommerce development, from user analysis to the installation and testing of complex transactions. In addition to giving insight into brick-and-mortar IT systems and how to merge them with Web systems, Langer teaches readers how to design interfaces to legacy systems and databases, how to ensure reliability and security, and how to extract information from users, marketers, and consumers.
Subject Electronic commerce.
System analysis.
ISBN 0471013994 (paperback)
0471013994 (alk. paper)