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Cover Art
Author Lucas, Henry C.

Title Strategies for electronic commerce and the Internet / Henry C. Lucas.

Published Cambridge, Mass. ; London : MIT, [2002]


Location Call No. Status
 UniM Bund  658.84 LUCA {Bund81 20190820}    AVAILABLE
Physical description xiv, 265 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents I Strategy and New Business Models -- 1 Strategies Old and New 5 -- 2 New Business Models 29 -- 3 Firm Characteristics 49 -- II Internet Strategies for Mostly Traditional Firms -- 4 Adding Resources to Sustain an Advantage 73 -- 5 New Manufacturing Models: A Resource for Advantage 103 -- 6 New Business Models in Services: The Brokerage Industry 125 -- 7 Moving the Traditional Business to the Internet 147 -- III Strategies for Innovation -- 8 Strategies for New Businesses on the Internet 181 -- 9 Providing Resources for New Business Models 197 -- IV Change and Transformation -- 10 Dynamics of Change 211 -- 11 Organization Structure and New Business Models 227 -- V Sustaining an Advantage -- 12 Opportunities and Threats 245.
Summary This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems. Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
Subject Electronic commerce -- Planning.
Strategic planning.
Business enterprises -- Computer networks -- Planning.
ISBN 0262122421 No price