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Cover Art
Author MacPherson, Kim.

Title Permission-based E-mail marketing that works! / Kim MacPherson.

Published Chicago, IL : Dearborn Trade, [2001]


Location Call No. Status
 UniM Bund  658.84 MACP {Bund81 20190820}    AVAILABLE
Physical description xx, 261 pages : illustrations ; 23 cm
Notes At head of title: Everything you need to know.
Includes bibliographical references and index.
Contents The beauty and power of E-mail. E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that "keep") -- Creative pointers and tricks of the trade -- Best E-mail retention practices.
Summary A leading e-mail marketing expert shares proven secrets to create marketing campaigns, generate qualified leads, and create long-lasting customer relationships using today's hottest, most effective technology: e-mail.
Subject Telemarketing.
Electronic mail messages.
Customer relations.
ISBN 0793142954 (paperback)