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Cover Art
PRINTED BOOKS
Author Mennecke, Brian E. (Brian Ernest), 1960-2016.

Title Mobile commerce : technology, theory, and applications / Brian E. Mennecke and Troy J. Strader.

Published Hershey, PA : Idea Group Pub., 2002.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.84 MENN    AVAILABLE
Physical description xxii, 339 pages : illustrations
Bibliography Includes bibliographical references and index.
Contents Section I. Mobile Commerce Technology: 1. NTT DoCoMo's i-mode: developing win-win relationships for mobile commerce / David J. MacDonald; 2. Wireless devices for mobile commerce: user interface design and usability / Peter Tarasewich; 3. Location based services: locating the money / Kirk Mitchell and Mark Whitmore; 4. Towards a classification framework for mobile location based services / George M. Giaglis, Panos Kourouthanassis and Argirios Tsamakos; 5. Wireless personal and local area networks / Thomas G. Zimmerman; 6. The impact of technology advances on strategy formulation in mobile communications networks / Ioanna D. Constantiou and George C. Polyzos -- Section II. Mobile Commerce Theory and Research: 7. The ecology of mobile commerce: charting a course for success using value chain analysis / Andreas R├╝lke, Anand Iyer and Greg Chiasson; 8. The Wireless Application Protocol: Strategic Implications for Wireless Internet Services / Stuart J. Banres; 9. Mobile Business Services: A Strategic Perspective / Jukka Alanen and Erkko Autio; 10. Mobile Portals: The Development of M-Commerce Gateways / Irvine Clarke, III and Theresa B. Flaherty; 11. Factors Influencing the Adoption of Mobile Gaming Services / Mirella Kleijnen, Ko de Ruyter and Martin G.M. Wetzels; 12. Mobile Data Technologies and Small Business Adoption and Diffusion: An Empirical Study of Barriers and Facilitators / Jeanette Van Akkeren and Debra Harker; 13. We Know Where You Are: The Ethics of LBS Advertising / Patricia J. O'Connor and Susan H. Godar -- Section III. Mobile Commerce Cases and Applications: 14. A Perspective on M-Commerce / Mark S. Lee; 15. Location-Based Services: Criteria for Adoption and Solution Deployment / Joe Astroth; 16. M-Commerce in the Automotive Industry: Making a Case for Strategic Partnerships / Mark Schrauben, Rick Solak and Mohan Tanniru; 17. Case Study: The Role of Mobile Advertising in Building a Brand / Minna Pura; 18. Wireless in the Classroom and Beyond -- Glossary.00000000.
Summary M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
Other author Strader, Troy J., 1945-
Subject Mobile commerce.
ISBN 1591400449 (hardcover)
1591400449 (hbk. : alk. paper)