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Cover Art
Author Nash, Edward L.

Title Direct marketing : strategy, planning, execution / Edward L. Nash.

Published New York : McGraw-Hill, c1982.


Location Call No. Status
 UniM Bund  658.84 N248 {Bund10 20110701}    AVAILABLE
Physical description xxii, 423 p. : ill. ; 24 cm.
Notes Includes index.
Subject Direct marketing.
ISBN 0070460191 : $24.95