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Cover Art
Author Kern, Russell.

Title S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / Russell M. Kern.

Published New York : McGraw-Hall, [2001]


Location Call No. Status
 UniM Bund  658.84 KERN {Bund81 20190820}    AVAILABLE
Physical description xxii, 277 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 263-265) and index.
Includes webliographies (pages 259-261).
Summary "S.U.R.E.-Fire Direct Response Advertising" delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
Subject Advertising, Direct-mail.
Direct marketing.
Variant Title Sure-fire direct response marketing.
ISBN 0658006223 (acid-free paper)