My Library

University LibraryCatalogue

For faster,
simpler
access.
Use Lean
Library.
Get it now
Don't show me again
     
Limit search to items available for borrowing or consultation
Result Page: Previous Next
Can't find that book? Try BONUS+
 
Look for full text

Search Discovery

Search CARM Centre Catalogue

Search Trove

Add record to RefWorks

Cover Art
PRINTED BOOKS
Author Kern, Russell.

Title S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success / Russell M. Kern.

Published New York : McGraw-Hall, [2001]
©2001

Copies

Location Call No. Status
 UniM Bund  658.84 KERN {Bund81 20190820}    AVAILABLE
Physical description xxii, 277 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 263-265) and index.
Includes webliographies (pages 259-261).
Summary "S.U.R.E.-Fire Direct Response Advertising" delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
Subject Advertising, Direct-mail.
Direct marketing.
Variant Title Sure-fire direct response marketing.
ISBN 0658006223 (acid-free paper)