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Cover Art
PRINTED BOOKS
Author Lin, Shengliang.
林升梁.

Title 33 nian Zhongguo she hui jia zhi guan nian de bian qian : ji yu guang gao chuan bo de shi jiao / Lin Shengliang zhu.
33年中国社会价值观念的变迁 : 基于广告传播的视角 / 林升梁著.

Published Xiamen : Xiamen da xue chu ban she, 2012.
厦门 : 厦门大学出版社, 2012.

Copies

Location Call No. Status
 UniM Store  HF5813.C6 LIN 2012 GD19    AVAILABLE
Edition Di 1 ban.
第1版.
Physical description 4, 5, 232 p. : ill. ; 23 cm.
Series Guang gao xue shu wen ku
广告学术文库
Bibliography Includes bibliographical references (p. 198-221).
Language notes Abstract and table of contents also in English.
Subject Advertising -- China.
Marketing -- China.
Variant Title Ji yu guang gao chuan bo de shi jiao
基于广告传播的视角
ISBN 9787561544914
756154491X