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PRINTED BOOKS
Author Hoover, Robert, 1925-

Title An American quality legend : how Maytag saved our moms, vexed the competition, and presaged America's quality revolution / Robert Hoover, John Hoover.

Published New York : McGraw-Hill, c1993.

Copies

Location Call No. Status
 UniM Store  Q44390    AVAILABLE
Physical description xv, 239 p. : ill. ; 24 cm.
Notes Includes index.
Contents 1. Old Lonely: Marketing the Quality Legend -- 2. Maytag's Unwritten Credo: Complete Customer Satisfaction (An Intricate Endeavor) -- 3. Quality Is Flesh and Blood: Flashback: The Origins of Maytag's Customer Orientation -- 4. Applying American Ingenuity to Household Chores: Early Innovations Set Maytag on a Lifelong Course of Continuous Improvement -- 5. Growing Pains: The Twenties - A High-Times, Hard-Times Decade -- 6. The Dawn of Social Responsibility in Manufacturing: Evolving Attitudes on Company Stakeholders - The Turbulent Thirties -- 7. Enlightened Self-Interest: From Philanthropy to a Formal Policy of Community Service -- 8. Postwar Maytag: The Dependability Ethic Meets Competitive Pressure -- 9. Dilemma Decade - The Sixties: Competitive Challenge Part I - Questing for Growth in a Mature Market -- 10. Maytag in the Acquisition Decade: Competitive Challenge Part II - Quality in the Face of Diversification.
11. Going Global: Competitive Challenge Part III - Quality Image Meets the Globalization Imperative.
Other author Hoover, John, 1952-
Subject Maytag Company -- History.
Electric household appliances industry -- United States -- History.
Quality of products -- United States -- History.
ISBN 0070303096