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Author Theilacker, Max, author.

Title Customer co-production and its impact on new product success across strategic types / Max Theilacker.

Published [Parkville, Victoria] : University of Melbourne, 2015.

Copies

Location Call No. Status
 UniM Bund SpC/T  THEILAC  2015    NOT FOR LOAN
Physical description 126 pages, bound ; 30 cm
Notes Typescript.
Bibliography Includes bibliographical references.
Thesis notes Thesis (Ph.D.)-- University of Melbourne, Department of Management and Marketing, 2015.
Subject New products -- Decision making
Consumers' preferences -- Research
Consumers -- Attitudes -- Research
Success in business
Consumers -- Research
Marketing
Business planning
innovation new product development co-creation co-production customer participation customer involvement business strategy