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Cover Art
Author Gudis, Catherine.

Title Buyways [electronic resource] : billboards, automobiles, and the American landscape / Catherine Gudis.

Published New York : Routledge, 2004.


Location Call No. Status
Physical description viii, 333 p. : ill. (some col.).
Series Cultural spaces series
Cultural spaces series.
Bibliography Includes bibliographical references (p. 303-318) and index..
Contents Before the car -- Producing a landscape of signs -- A nation on wheels -- The culture of mobility -- Producing mobile audiences and corridors of consumption -- The aesthetics of speed and the powers of "picturization" -- Modern art and advertising -- Distributing traffic and trade: decentralization and the birth of the strip -- Visualizing distribution -- The consolidation and growth of national advertising -- Traffic and trade: "buying power in motion" -- An architecture of mobility -- The strip -- "The billboard war": scenic sisters and the business of highway beautification -- "The billboard war" -- When separate spheres collide -- The pastoral view -- "Billboard barons" -- Zoning and the road to federal legislation -- Losers and winners -- Conclusion: the road ahead.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author ProQuest (Firm)
Subject Advertising, Outdoor -- United States -- History -- 20th century.
Billboards -- United States -- History -- 20th century.
Consumption (Economics) -- United States -- History -- 20th century.
Automobile travel -- United States -- History -- 20th century.
Electronic books.
ISBN 0415934540 (alk. paper)
0415934559 (pbk. : alk. paper)