My Library

University LibraryCatalogue

For faster,
Use Lean
Get it now
Don't show me again
Limit search to items available for borrowing or consultation
Result Page: Previous Next
Can't find that book? Try BONUS+
Look for full text

Search Discovery

Search CARM Centre Catalogue

Search Trove

Add record to RefWorks

Cover Art

Title Measuring advertising effectiveness / edited by William D. Wells.

Published Mahwah, N.J. : L. Erlbaum Associates, 1997.


Location Call No. Status
 UniM Giblin Eunson  659.1 MEAS    AVAILABLE
Physical description x, 408 pages : illustrations ; 24 cm.
Series Advertising and consumer psychology.
Advertising and consumer psychology.
Notes "Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference"--Pref.
Bibliography Includes bibliographical references and indexes.
Other author Wells, William D.
Subject Advertising -- Research -- United States -- Congresses.
ISBN 0805819010 (alk. paper)