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Title La Publicité, nerf de la communication : ouvrage collectif / coordinateur, Sylvère Piquet ; comité de préparation de l'ouvrage, Jérôme Bon ... [and others] ; secrétaire de rédaction, Dominique Servant ; préface de Edme Nérot.

Published Paris : Editions d'organisation, 1983.

Copies

Location Call No. Status
 UniM Store  659.1042 PUBL MJ15    AVAILABLE
Physical description 227 pages : illustrations ; 24 cm.
Series Collection Adetem-marketing demain.
Collection Adetem-marketing demain.
Bibliography Includes bibliographies.
Other author Piquet, Sylvère.
Bon, Jérôme.
Subject Advertising -- Social aspects.
Advertising -- Social aspects -- France.
ISBN 2708105612