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Cover Art
Author Nixon, Sean, 1966- author.

Title Hard sell : Advertising, affluence and transatlantic relations, c. 1951-69 / Sean Nixon.

Published Manchester : Manchester University Press, 2013.


Location Call No. Status
 UniM Bail  659.1042 NIXO    AVAILABLE
 UniM Giblin Eunson  659.1042 NIXO    AVAILABLE
Physical description xiv, 212 pages : illustrations (black and white) ; 24 cm.
Series Studies in popular culture.
Studies in popular culture.
Bibliography Includes bibliographical references and index.
Contents Machine generated contents note: 1.The advertising industry in the age of affluence -- 2.Apostle of Americanization? J. Walter Thompson, advertising and Anglo-American relations -- 3.Understanding ordinary women: consumer research and the mass-market housewife -- 4.̀A challenge both alarming and alluring': the birth of television advertising -- 5.̀All mod cons': television advertising, the housewife and domestic life -- 6.Welcome intrusion? Television advertising and the viewing public -- 7.̀Trading on human weakness': advertising, morality and consumer desire.
Subject Advertising -- Social aspects -- Great Britain.
Advertising -- Social aspects -- United States.
Advertising -- Economic aspects -- Great Britain.
Advertising -- Economic aspects -- United States.
Popular culture -- Great Britain.
Popular culture -- Great Britain -- American influences.
Popular culture -- United States.
Nineteen fifties.
Nineteen sixties.
Advertising -- Great Britain.
ISBN 9780719085376 (hardback)
0719085373 (hardback)