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Cover Art
Author Firsṭ, ʻAnat.

Title America in JeruSALEm : globalization, national identity, and Israeli advertising / Anat First and Eli Avraham.

Published Lanham : Lexington Books, [2009]


Location Call No. Status
 UniM Bail  956.94 FIRST    AVAILABLE
Physical description xvii, 138 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Ch. 1. Globalization, Americanization, Advertising, and Israeli Society -- Ch. 2. The National Sphere -- Ch. 3. The Geographical Sphere -- Ch. 4. The Capitalist-Economic Sphere -- Ch. 5. The Cultural Sphere -- Ch. 6. National Identity, Advertising, and Patriotism During Crisis -- Ch. 7. Conclusions.
Other author Avraham, Eli.
Subject National characteristics -- Israel.
Advertising -- Social aspects -- Israel.
Popular culture and globalization -- Israel.
Israel -- Civilization -- American influences.
ISBN 9780739133255 (cloth : alk. paper)
073913325X (cloth : alk. paper)
9780739133279 (electronic)
0739133276 (electronic)