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Cover Art
PRINTED BOOKS
Author Chen, Roujin, author.
陈柔缙, author.

Title Guang gao biao shi....: lao pai zi, shi mao huo, tui xiao shu, cong Riben shi dai guang gao kan jian Taiwan de mo deng sheng huo / Chen Roujin zhu.
广告表示 : ____ : 老牌子·时髦货·推销术, 从日本时代广告看见台湾的摩登生活 / 陈柔缙著.

Published Taibei Shi : Mai tian chu ban, 2015.
台北市 : 麦田出版, 2015.

Copies

Location Call No. Status
 UniM ERC EA  HF5823 CHEN 2015    AVAILABLE
Edition Chu ban.
初版.
Physical description 619 pages : illustrations (chiefly color), facsimiles, portraits ; 24 cm
Bibliography Includes bibliographical references (pages 617-619)
Subject Advertising -- Social aspects -- Taiwan.
Advertising, Newspaper -- Taiwan -- History.
Taiwan -- Social life and customs -- 1895-1945.
Taiwan -- History -- 1895-1945.
Variant Title Lao pai zi, shi mao huo, tui xiao shu, cong Riben shi dai guang gao kan jian Taiwan de mo deng sheng huo
老牌子·时髦货·推销术, 从日本时代广告看见台湾的摩登生活
English title on spine: Advertisement says : "____" : old brands, chic goods, marketing strategies, a look at the modern life of Taiwan through advertisements during Japanese colonial period
ISBN 9789863442424
9863442429