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Author Hearne, John James.

Title Assessing the effectiveness of television advertising in Australia / John James Hearne.

Published [S.l.] : John James Hearne, 1986.


Location Call No. Status
 UniM Bund SpC/T  HEARNE  v.2    NOT FOR LOAN
 UniM Bund SpC/T  HEARNE  v.1    NOT FOR LOAN
Physical description 2 v., ix, 649 p. ; 20 cm.
Notes Photocopy. Ann Arbor, MI: U.M.I., 1991.
Thesis notes Thesis (Ph. D.) -- University of Melbourne (Australia), 1984.
Bibliography Bibliography: p.375-387.
Subject Television advertising -- Australia.
Advertising -- Research -- Australia.