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Cover Art
E-RESOURCE
Author Echevarne, Rafael, (Independent Consultant, Spain), speaker.

Title Air cargo : the neglected area / Rafael Echevarne.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (39 minutes) : color, sound).
polychrome rdacc
Series Airport marketing : latest thinking on gaining a competitive edge, 2056-4570.
Henry Stewart talks. Business & management collection. Airport marketing.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: Characteristics of the air cargo industry -- Cargo Airport profiles -- Key issues in air cargo -- Trends in air cargo -- Drivers and constraints of air cargo -- Impact of air cargo on airport revenues -- Marketing homework for cargo airports -- Factors influencing airport selection -- Classic air cargo marketing flaws -- Air cargo development strategies.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Aeronautics, Commercial -- Freight.
Airports -- Marketing.
Freight and freightage.
Publisher Number 2102 Henry Stewart Talks