My Library

University LibraryCatalogue

     
Limit search to items available for borrowing or consultation
Record 3 of 9
Result Page: Previous Next
Can't find that book? Try BONUS+
 

Search Discovery

Search CARM Centre Catalogue

Search Trove

Add record to RefWorks

Cover Art
E-RESOURCE
Author Rudolph, Jim, (Former Corporate Communications Manager, Edmonton Airport, Canada), speaker.

Title Airport branding / Jim Rudolph.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (34 minutes) : color, sound).
polychrome rdacc
Series Airport marketing : latest thinking on gaining a competitive edge, 2056-4570.
Henry Stewart talks. Business & management collection. Airport marketing.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Aeronautics, Commercial -- Marketing.
Airports -- Marketing.
Branding (Marketing)
Publisher Number 2211 Henry Stewart Talks