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Cover Art
E-RESOURCE
Author Weatherill, John (Regional Vice President, Europe InterVISTAS-EU Consulting, Canada), speaker.

Title Establishing a contemporary airport route development strategy / John Weatherill.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (55 minutes) : color, sound).
polychrome rdacc
Series Airport marketing : latest thinking on gaining a competitive edge, 2056-4570.
Henry Stewart talks. Business & management collection. Airport marketing.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: Overview of a strategic route development process from an airport's perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Aeronautics, Commercial -- Marketing.
Airports -- Marketing.
Publisher Number 2213 Henry Stewart Talks