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Cover Art
E-RESOURCE
Author Watkins, Marc, 1982- speaker.

Title How to market a regional airport? : case study, Birmingham International Airport / Marc Watkins.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (41 minutes) : color, sound).
polychrome rdacc
Series Airport marketing : latest thinking on gaining a competitive edge, 2056-4570.
Henry Stewart talks. Business & management collection. Airport marketing.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: Market position -- Passenger traffic -- Top ten routes -- Competitive catchment -- Customer marketing -- Key attractions and key factors for airlines -- Market potential data -- Key factors for passengers -- Customer marketing for passengers and travel agents.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Birmingham International Airport (England).
Aeronautics, Commercial -- Marketing.
Airports -- Marketing.
Publisher Number 2142 Henry Stewart Talks