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LEADER 00000cam a2200457 a 4500 
008    090915s2009    njua          001 0 eng   
010    2009037056 
015    GBA995427|2bnb 
019 1  44694971 
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039    DA 
039    DO NOT EDIT OR DELETE THIS RECORD. Sent to MARCIVE. 
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040    DLC|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dDLC|dVU 
042    ukblcatcopy 
050 00 TK5105.73|b.S245 2009 
082 00 808/.066384|222 
100 1  Sagolla, Dom. 
245 10 140 characters :|ba style guide for the short form /|cDom 
       Sagolla. 
246 3  One hundred forty characters 
260    Hoboken, N.J. :|bJohn Wiley & Sons,|cc2009. 
300    xxviii, 179 p. :|bill. ;|c22 cm. 
500    Includes index. 
505 0  Foreword / Jack Dorsey -- Pt. 1. Lead -- Ch. 1. Describe: 
       A Brief Digression to Discuss Journalism Is Warranted -- 
       Ch. 2. Simplify: Say More with Less -- Ch. 3. Avoid: Don't
       Become a Fable about Too Much Information -- Pt. 2. Value 
       -- Ch. 4. Voice: Say It Out Loud -- Ch. 5. Reach: 
       Understand Your Audience -- Ch. 6. Repeat: It Worked for 
       Shakespeare -- Ch. 7. Mention: Stamp Your Own Currency -- 
       Ch. 8. Dial: Search for Silence, Volume, and Frequency -- 
       Ch. 9. Link: Deduce the Nature of Short Messages -- Ch. 
       10. Word: Expose the Possibilities in Phraseology, Poetry,
       and Invention -- Pt. 3. Master -- Ch. 11. Tame: Apply 
       Multiple Techniques Toward the Same End -- Ch. 12. 
       Cultivate: Meet 140 Characters, Each with a Unique Story -
       - Ch. 13. Branch: Steady, Organic Growth Is Most 
       Manageable -- Pt. 4. Evolve -- Ch. 14. Filter: Teach the 
       Machine to Think Ahead -- Ch. 15. Open: Give and You Shall
       Receive -- Ch. 16. Imitate: There Is Nothing Original, 
       Except in Arrangement. 
505 8  Ch. 17. Iterate: Practice a Sequence of Tiny Adjustments -
       - Pt. 5. Accelerate -- Ch. 18. Increase: Do More -- Ch. 
       19. Fragment: Do It Smaller. 
650  0 Instant messaging. 
650  0 Text messages (Telephone systems) 
650  0 Electronic mail messages. 
650  0 Digital media|xEditing. 
650  0 Online authorship. 
650  0 Authorship|vStyle manuals. 
935    .o17496974 
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       Interface Record 
980    11-08-10|b2017|e1856|f7603068|g1 
984    VU|cheld 
990    Uploaded by DA 
990    Sent to MARCIVE 20190531 
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