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Author Connor, Melanie, author.

Title Verbalised images : an investigation of associations and attitudes / Melanie Connor.

Published London : SAGE Publications, 2014.


Location Call No. Status
Physical description 1 online resource : illustration (black and white).
Series SAGE research methods. Cases
SAGE research methods. Cases.
Bibliography Includes bibliographical references.
Summary In 2007, when Melanie Connor began her PhD study of public attitudes towards biotechnology in Switzerland, public perception of biotechnology had already been thoroughly investigated in other countries, for example, the United Kingdom and the United States. After thoroughly reviewing this literature, it became clear that a gap existed in the methods that had been used. This case study critically analyses the use of different methods to study attitudes and perception and includes an example of the use of log-linear models and correspondence analysis.
Audience Specialized.
Notes Description based on online resource; title from home page (viewed on November 19, 2015).
Subject Biotechnology -- Switzerland -- Public opinion -- Research -- Case studies.
Biotechnology -- Public opinion -- Research -- Case studies.
ISBN 9781473950085 (ebook) : No price