Includes bibliographical references (pages -207) and index.
I. The Electronic Media. 1. The Industry. 2. Regulation -- II. Management and Motivational Theories. 3. Classical and Behavioral Theories. 4. Modern Theories of Management and Leadership -- III. Functional Areas and Administration. 5. The Human Resources Director. 6. The Employment Process. 7. Programming. 8. Sales -- App. A. Interview Guide -- App. B. Telecommunications Act of 1996.
A concise, accurate, current discussion of how to manage people in electronic media organizations, with special reference to the do's and don'ts laid out in the Telecommunications Act of 1996.