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Book Cover
Author Young, Richard O., author.

Title Persuasive communication : how audiences decide / Richard O. Young.

Published New York : Routledge, 2017.


Location Call No. Status
Uniform title How audiences decide
Edition Second edition.
Physical description 1 online resource (xvi, 464 pages)
Notes Previously published in 2011 under title: How audiences decide.
Bibliography Includes bibliographical references and and indexes.
Contents pt. I. Understanding rational decision making -- pt. II. Understanding intuitive decision making -- pt. III. Understanding emotional decision making.
Subject Business communication -- Psychological aspects.
ISBN 9781138920361 (hardback) (e-book : PDF)
9781317417156 (e-book: Mobi)
9781317417163 (e-book: ePub)
9781138920361 (hardback)
9781138920378 (paperback)
Standard Number 10.4324/9781315687117