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Title Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS / edited by Piet Swanepoel, Hans Hoeken.

Published Amsterdam : John Benjamins Pub. Co., c2008.


Location Call No. Status
 UniM BioMed  362.1969792 ADAP    AVAILABLE
Physical description 178 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel -- Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens ... [et al.] -- Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff -- The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer -- Health education in action in southern Africa : Soul City / Sue Goldstein, Harriet Perlman, and Caroline Jan Smith -- Promoting VCT among South African students : are we missing the message? / Piet Swanepoel ... [et al.] -- Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen ... [et al.] -- The effect of language style in message-based HIV prevention / Elvis Saal -- Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt.
Other author Swanepoel, Piet, 1937-
Hoeken, Hans, 1965-
Subject AIDS (Disease) -- South Africa -- Prevention.
HIV infections -- South Africa -- Prevention.
Communication in medicine -- South Africa.
Intercultural communication -- South Africa.
Health education -- South Africa.
ISBN 9789027232472 (hb : alk. paper)
9027232474 (hb : alk. paper)