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Cover Art
Author Argenti, Paul A.

Title Digital strategies for powerful corporate communications / Paul A. Argenti and Courtney M. Barnes.

Published New York : McGraw-Hill, [2009]


Location Call No. Status
 UniM Giblin Eunson  658.45 ARGE    AVAILABLE
Physical description xi, 288 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents Welcome to the Jungle: An Introduction to the New Business Environment -- Corporate Darwinism: Organizational Structures Evolve to Meet Changing Stakeholder Demands -- The Digital Mediator: Online Platforms Create Common Ground for Marketing and Corporate Communications -- Coup De Reportage: New Media Relations in the Conversational Age -- The Water Cooler Goes to Cyberspace: Internal Communications in a Digital World -- Trading Virtual Spaces: Shareholders Take Investor Relations to the Web -- A Tree Grows in Cyberspace: Web 2.0 Inspires - And Requires Corporate Responsibility Efforts to Go Green -- A Public Affair: The Digital Dimension of Government Relations -- Help, My Avatar's Fallen and He Can't Get Up: Crisis Management in a Virtual World -- App. Digital Dictionary.
Subject Barnes, Courtney M.
Business networks -- Computer network resources.
Communication in management -- Computer network resources.
Digital communications -- Economic aspects.
Communication in organizations -- Computer network resources.
ISBN 0071606025 (alk. paper)
9780071606028 (alk. paper)