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Book Cover
Author Klöckner, Christian, author.

Title The psychology of pro-environmental communication : beyond standard information strategies / Christian Klockner, Professor in Social Psychology, Norwegian University of Science and Technology, Norway.

Published Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015.


Location Call No. Status
Physical description 1 online resource (x, 271 pages)
Series Springer English/International eBooks 2015 - Full Set
Bibliography Includes bibliographical references.
Contents 1. What is Environmental Communication and Why is it Important? -- 2. Potential and Limitations of Environmental Communication -- 3. Understanding Communication - Insights from Theories of Communication -- 4. Decision models - What Psychological Theories Teach Us about People's Behaviour -- 5. Communication in Large Social Systems - How Information Spreads through Societies -- 6. Traditional and New Media - About Amplification and Negation -- 7. Target Group Segmentation - Why Knowing your Audience is Important -- 8. An Overview of Communication-Based Intervention Techniques -- 9. Promoting Pro-Environmental Behaviour in Groups and Organisations -- 10. Playing Good? - Environmental Communication through Games and Simulations -- 11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication.
Summary The environment is part of everyone's life, but the degree to which there is public disagreement and uncertainty about issues like climate change shows that there are difficulties in communicating these complex environmental problems to a lay audience. There are also further challenges in moving from communication to instigating actual behaviour change in this audience. In "The Psychology of Pro-Environmental Communication", Christian Kḻckner defines environmental communication and provides a comprehensive and up-to-date summary of the possibilities and limitations involved. This book draws on psychological theories as well as empirical findings to illustrate the links that can be made between environmental, social, cognitive, and marketing psychologies; communication theory and real life examples. Bringing together the research in environmental psychology and environmental communication, this book highlights established and innovative intervention techniques that can be used to improve and encourage pro-environmental behaviour.
Other author SpringerLink issuing body.
Subject Communication in the environmental sciences.
Environmental psychology.
Communication in the environmental sciences -- Case studies.
Case studies.
Electronic books.
ISBN 9781137348326