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Book Cover
Author Karpf, David, 1978- author.

Title Analytic activism : digital listening and the new political strategy / David Karpf.

Published New York, NY : Oxford University Press, 2016.


Location Call No. Status
Physical description 1 online resource : illustrations (black and white).
Series Oxford studies in digital politics
Oxford studies in digital politics.
Bibliography Includes bibliographical references and index.
Summary Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations.
Audience Specialized.
Notes Description based on online resource; title from home page (viewed on November 7, 2016).
Subject Political participation -- Technological innovations.
Communication in politics -- Technological innovations.
Political campaigns -- Data processing.
Data mining -- Political aspects.
Big data -- Political aspects.
ISBN 9780190266165 (ebook) : No price