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Book Cover
Author Herndon, Keith L., 1960- author.

Title The decline of the daily newspaper : how an American institution lost the online revolution / Keith L. Herndon.

Published New York : Peter Lang, [2012]


Location Call No. Status
 UniM Bail  071.309051 HERN    AVAILABLE
Physical description 306 pages ; 24 cm.
Series Digital formations, 1526-3169 ; Vol. 83.
Digital formations ; v. 83. 1526-3169.
Bibliography Includes bibliographical references (pages 231-289) and index.
Contents Videotext and the birth of online newspapers -- The newspaper industry's brief cable television strategy -- Newspapers react to fear of telecommunication dominance -- Newspapers embrace proprietary online services -- The emerging internet threatens the established publishing model -- Mergers, convergence, and an industry under siege -- Connecting the lessons of history.
Summary "This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective, the book examines the issues and forces that shaped the industry during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. This book provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition."--Back cover.
Subject Newspaper publishing -- United States -- History -- 21st century.
Newspaper publishing -- Technological innovations -- United States.
Electronic newspapers -- United States -- History -- 21st century.
Standard Number 40021226090
ISBN 9781433117206