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Cover Art
Author Carneiro, Larissa, author.

Title Quantitative and qualitative visual content analysis in the study of websites / Larissa Carneiro & Melissa Johnson.

Published London : SAGE Publications, 2014.


Location Call No. Status
Physical description 1 online resource.
Series SAGE research methods. Cases
SAGE research methods. Cases.
Bibliography Includes bibliographical references.
Summary This case study describes a content analysis employed to investigate how ethnic museum websites visually construct ethnic identity and represent cultural heritage. In focusing on websites, it faced the challenge of capturing digital data and conducting analysis in a form of communication characterised by dynamism, multimedia, and multimodality. In order to undertake this project, both qualitative and quantitative content analyses were used.
Audience Specialized.
Notes Description based on online resource; title from home page (viewed on November 25, 2015).
Other author Johnson, Melissa, author.
Subject Museums -- United States -- Computer network resources -- Research -- Case studies.
Web sites -- Research -- Case studies.
Ethnicity -- Research -- Case studies.
Content analysis (Communication) -- Case studies.
ISBN 9781473949171 (ebook) : No price