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Author Donnelly, James H.

Title Marketing financial services : a strategic vision / James H. Donnelly, Jr., Leonard L. Berry, Thomas W. Thompson.

Published Homewood, Ill. : Dow Jones-Irwin, c1985.


Location Call No. Status
 UniM Giblin Eunson  332.10688 DONN    AVAILABLE
Physical description xiii, 268 p. : ill. ; 24 cm.
Bibliography Includes bibliographies and index.
Other author Berry, Leonard L., 1942-
Thompson, Thomas W. (Thomas William), 1934-
Subject Financial institutions -- Marketing.
Financial institutions -- United States -- Marketing.
ISBN 0870945173