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PRINTED BOOKS
Author Thygerson, Kenneth J. (Kenneth James)

Title Product-line performance evaluation systems for financial depositories / Kenneth J. Thygerson.

Published Westport, Conn. : Quorum Books, 1997.

Copies

Location Call No. Status
 UniM Giblin Eunson  332.10688 THYG    AVAILABLE
Physical description xiv, 146 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [143]-144) and index.
Contents Ch. 1. The Changing Competitive Environment Facing Depositories -- Ch. 2. Why New Product-Line Performance Measures Are Needed -- Ch. 3. Unbundling the Functions of Financial Depositories -- Ch. 4. The Basics of Product-Line Performance Measurement -- Ch. 5. Traditional Measures of Depository Performance: Strengths and Weaknesses -- Ch. 6. Noninterest Income Sources (Origination, Servicing, and Brokerage Revenue) -- Ch. 7. Product-Line Performance Appraisal Systems Introduction -- Ch. 8. Measuring Retail Depository Branch Performance -- Ch. 9. Measuring Loan Origination Office Performance -- Ch. 10. Managing the Performance Measure Implementation Process -- Ch. 11. Measuring Performance of Local Promotion and Advertising Programs -- Ch. 12. Cost Cutting with Product-Line Systems.
Subject Bank marketing -- United States -- Evaluation.
Financial services industry -- United States -- Evaluation.
Financial services industry -- United States -- Marketing.
Financial engineering -- United States.
ISBN 1567201040 (hardcover : alk. paper)