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Book Cover
PRINTED BOOKS
Author Blaszczyk, Regina Lee.

Title Imagining consumers : design and innovation from Wedgwood to Corning / Regina Lee Blaszczyk.

Published Baltimore, Md. : Johns Hopkins University Press, [2000]
©2000

Copies

Location Call No. Status
 UniM Store  Q53447    AVAILABLE
Physical description xiii, 380 pages : illustrations ; 25 cm.
Series Studies in industry and society.
Studies in industry and society.
Bibliography Includes bibliographical references and index.
Contents 1. Cinderella Stories -- 2. China Mania -- 3. Beauty for a Dime -- 4. Fiesta! -- 5. Better Products for Better Homes -- 6. Pyrex Pioneers -- 7. Easier Living?
Summary "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--BOOK JACKET.
Subject Ceramic tableware industry -- United States -- History.
Ceramic tableware industry -- Great Britain -- History.
Glassware industry -- United States -- History.
Glassware industry -- Great Britain -- History.
Consumers' preferences -- United States -- History.
Consumers' preferences -- Great Britain -- History.
ISBN 0801861934 (alk. paper)