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PRINTED BOOKS
Author Hesz, Alex.

Title Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou.

Published Chichester, U.K. : Wiley, 2010.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.4083 HESZ    AVAILABLE
Physical description xvii, 266 p. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Introduction. Idiots and Infants -- Ch. 1. An Irrational Animal -- Ch. 2. The Necessary Lie -- Ch. 3. You Can't Handle the Truth -- Ch. 4. Guilt is the New Fear -- Ch. 5. Shades of Green -- Ch. 6. Reparations.
Other author Neophytou, Bambos.
Subject Consumer behavior -- Psychological aspects.
Social responsibility of business.
Green marketing.
Guilt.
ISBN 9780470746226
047074622X
Standard Number 100528489