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Cover Art
Author Wilson, Bradley R. A., 1954-

Title Managing health promotion programs / Bradley R.A. Wilson, Timothy E. Glaros.

Published Champaign, IL : Human Kinetics Publishers, [1994]


Location Call No. Status
 UniM Bund  613.068 WILS {Bund81 20190820}    AVAILABLE
Physical description xi, 249 pages : illustrations, portraits ; 25 cm
Bibliography Includes bibliographical references and index.
Contents Ch. 1. Introduction to Health Promotion -- Pt. I. Foundations and Principles. Ch. 2. Policies and Procedures. Ch. 3. Business Ethics -- Pt. II. Management. Ch. 4. The Organization. Ch. 5. Managing Employees. Ch. 6. Job Design and Evaluation. Ch. 7. Staffing. Ch. 8. Appraisal, Training, and Development. Ch. 9. Communication Management. Ch. 10. Computer Applications -- Pt. III. Marketing. Ch. 11. The Open Market Analogy. Ch. 12. Consumers of Health Promotion Services. Ch. 13. Supply and Demand. Ch. 14. Competition. Ch. 15. Market Segmentation and Research. Ch. 16. Market Strategy and Product Planning. Ch. 17. Program Promotion -- Pt. IV. Financial Operations. Ch. 18. Economic Influences. Ch. 19. Budgeting. Ch. 20. Purchasing -- Pt. V. Planning. Ch. 21. Long-Range Planning. Ch. 22. Project Planning. Ch. 23. Work Planning. Ch. 24. Progress Reporting.
Other author Glaros, Timothy E., 1945-
Subject Health promotion.
Health promotion -- Personnel management.
Health promotion -- Management.
Allied health personnel.
Industrial hygiene.
ISBN 0873226119