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Cover Art

Title The all new Holden : a business marketing case study.

Published Bendigo, Vic. : Video Education Australasia, 2007.


Location Call No. Status
 UniM Store DVD  629.222 ALL MJ28    AVAILABLE
Physical description 1 videodisc (DVD) (24 minutes) ; sound, color ; 4 3/4 in.
polychrome rdacc
Credits Writer, Cath Collins; senior producer, Richard Leigh.
Summary Focuses on the innovative methods used by Holden's marketing department to sell their new Holden Commodore.
Audience For senior secondary students.
System notes DVD.
Other author Collins, Cath.
Leigh, Richard.
Video Education Australasia.
Subject Holden Commodore automobile.
Automobiles -- Marketing -- Case studies.
Publisher Number ALLNE/D