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Book Cover
Author Nakano, Yoshiko, 1964-

Title Where there are Asians, there are rice cookers : how "National" went global via Hong Kong / Yoshiko Nakano.

Published Hong Kong : Hong Kong University Press, [2009]


Location Call No. Status
Physical description 1 online resource (ix, 214 pages) : illustrations, maps
polychrome rdacc
Series Books at JSTOR All Purchased.
Bibliography Includes bibliographical references (pages 201-206) and index.
Contents Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index.
Summary This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.
Notes HKU Press digital editions.
Other author JSTOR, issuing body.
Subject Kitchen appliances industry -- Japan.
Strategic alliances (Business) -- Japan.
Strategic alliances (Business) -- China -- Hong Kong.
Commercial products -- Modification for export -- China -- Hong Kong.
Globalization -- Economic aspects -- Japan.
Globalization -- Economic aspects -- China -- Hong Kong.
Hong Kong (China) -- Foreign economic relations -- Japan.
Japan -- Foreign economic relations -- China -- Hong Kong.
Electronic books.
Electronic books.
ISBN 9789882205260 (electronic bk.)
9882205267 (electronic bk.)