Includes bibliographical references (pages 201-206) and index.
Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index.
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.