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PRINTED BOOKS

Title The changing nature of doing business in transition economies / edited by Marin Marinov and Svetla Marinova.

Published Basingstoke, UK ; New York : Palgrave Macmillan, 2011.

Copies

Location Call No. Status
 UniM Giblin Eunson  338.88 CHAN    AVAILABLE
Physical description xvii, 317 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references and index.
Contents 1 Introduction / Svetla Marinova Marinova, Svetla, Marin Marinov Marinov, Marin 1 -- 2 Grading Up or Fading Out?: The Elusive Destiny of Psychic Market Proximity-Seeking Subsidiaries in Central and Eastern Europe / Stefan Eckert Eckert, Stefan, Frank Rossmeissl Rossmeissl, Frank 9 -- Foreign-owned subsidiaries as a driving force of transition and integration processes 9 -- European Union accession and the role of foreign subsidiaries 10 -- Theoretical considerations 12 -- Tasks of CEE subsidiaries 16 -- European integration and CEE markets 19 -- Consequences for the role of market-seeking CEE subsidiaries 21 -- (P&G) in Central Europe 23 -- Conclusions 25 -- 3 EU Enlargement and Inward FDI in Central Europe: An Evolutionary Game Approach / Ken Morita Morita, Ken 30 -- Introduction 30 -- Inward FDI into Central Europe 31 -- Evolutionary game theoretical perspective 37 -- Interpretation: why has inward FDI in Central Europe increased? 40 -- Conclusions 41 -- Acknowledgements 43 -- 4 Globalizing Brands?: Brand Strategies of Western Multinational Corporations in Central and Eastern Europe / Arnold Schuh Schuh, Arnold 47 -- Introduction 47 -- Strategy dilemma of Western consumer goods firms in CEE 48 -- Evidence of market globalization in the fast-moving consumer goods markets of CEE 54 -- Limitations of the study 59 -- Conclusions and discussion 59 -- Acknowledgments 64 -- 5 Luxury Consumption in Emerging Markets / Melika Husić-Mehmedović Husić-Mehmedović, Melika, Nikolai Ostapenko Ostapenko, Nikolai, Muris Cicic Cicic, Muris 68 -- Introduction 68 -- Defining luxury products 68 -- Motivational drivers for luxury consumption 69 -- Luxury industry composition and global fashion centers 71 -- Global luxury consumers and demand for luxury products 73 -- Drivers of regional luxury consumption in the Balkans 75 -- Luxury consumption and affluent behavior in European Russia 78 -- Conclusions 83 -- 6 Brewing Industry in CEE: Growth and Development / Jorma Larimo Larimo, Jorma, Marin Marinov Marinov, Marin, Svetla Marinova Marinova, Svetla 87 -- Introduction 87 -- Trends in the development of the brewing industry 88 -- CEE brewing industry 89 -- Market entry and market servicing strategies in CEE 90 -- Investment and ownership strategies 94 -- Problems and performance in CEE markets 95 -- Conclusions 100 -- 7 Special Economic Zones in Russia: Can They Lead to an Economic Boom Similar to the Chinese? / Kari Liuhto Liuhto, Kari, Valtteri Kaartemo Kaartemo, Valtteri 104 -- Introduction 104 -- Special economic zones 107 -- Policy lessons 114 -- Executive summary 116 -- Acknowledgments 119 -- 8 Changing Russian Economy: Export Channel Strategies of Japanese Companies / Eiko Tomiyama Tomiyama, Eiko 123 -- Introduction 123 -- Literature review 125 -- Problems facing companies entering transition countries 129 -- Research method 131 -- Results 132 -- Findings and analysis 139 -- Conclusions 141 -- Implications and recommendations 143 -- Acknowledgments 145 -- 9 Investing in a Transition Economy: Motives and Modes of Foreign Direct Investment in Poland / Marian Gorynia Gorynia, Marian, Jan Nowak Nowak, Jan, Radoslaw Wolniak Wolniak, Radoslaw 148 -- Introduction 148 -- Motives and modes of FDI 149 -- Research methodology 160 -- Analysis of cases 162 -- Discussion of results and hypotheses 167 -- Implications and lessons 169 -- Conclusions and directions for future research 171 -- Appendix: FDI in Poland's transition process 171 -- 10 Kissing the Frog: The Changing Nature of Doing Business in Romania / Liviu Voinea Voinea, Liviu 183 -- Dynamics of the economic reform 183 -- Objective of the analysis and research approach 187 -- Findings 190 -- Lessons and conclusions 210 -- 11 Celebrity Endorsement in Brand Management in Croatia / Durdana Ozretic-Dosen Ozretic-Dosen, Durdana, Vatroslav Skare Skare, Vatroslav, Zoran Krupka Krupka, Zoran 214 -- Introduction 214 -- Literature review 214 -- Research design and methodology 216 -- Results and discussion of findings 217 -- Conclusions 223 -- 12 An Institutional Perspective: The Changing Role of the State in Entrepreneurship Development in Post-Communist Albania / Mirela Xheneti Xheneti, Mirela 225 -- Introduction 225 -- Institutional theories and entrepreneurship development 227 -- A brief overview of post-communist Albania 232 -- Institutional framework for entrepreneurship and SME development 235 -- Conclusions 249 -- 13 E-marketing Strategies in Emerging Markets: Tourism Industry in Bosnia and Herzegovina / Almir Peştek Peştek, Almir, Muris Cicic Cicic, Muris 256 -- Introduction 256 -- Impact of information and communication technologies on tourism 257 -- Use of e-marketing in tourism 260 -- Tourism in Bosnia and Herzegovina 262 -- E-marketing strategies in the tourism sector of Bosnia and Herzegovina 270 -- Concluding remarks 276 -- 14 Transformation of the Estonian Banking System: From Uncertainty to Stability / Mart Sõrg Sõrg, Mart 280 -- Introduction 280 -- First banking reconstruction period 1988-1992 281 -- Banking transformation in the period 1993-1998 289 -- Banking since 1999 294 -- Conclusions 299.
Other author Marinov, Marin, 1948-
Marinova, Svetla Trifonova.
Subject Investments, Foreign -- Developing countries.
Industrial management -- Developing countries.
Investments, Foreign -- Europe, Central.
Investments, Foreign -- Europe, Eastern.
Industrial management -- Europe, Central.
Industrial management -- Europe, Eastern.
ISBN 9780230516175 (hbk.)
0230516173 (hbk.)