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Author Bradshaw, Pete.

Title 4x4 leadership and the purpose of the firm / H.H. (Pete) Bradshaw.

Published New York : Haworth Press, c1998.


Location Call No. Status
 UniM Giblin Eunson  658.4092 BRAD    AVAILABLE
Physical description xiii, 225 p. : ill. ; 22 cm.
Series Haworth marketing resources
Notes Includes index.
Contents Foreword / Robert W. Shively -- Sect. I. The Destination - Trade. Ch. 1. The Purpose of Business. Ch. 2. Investment, Speculation, and Other Trades. Ch. 3. Purpose and Focus: Why Are We Doing This Anyway? Ch. 4. Models and Fads -- Sect. II. Strategic Identity and the Four Levers of Change. Ch. 5. Assets. Ch. 6. Organization. Ch. 7. People. Ch. 8. Systems -- Sect. III. The Management of Self-Esteem. Ch. 9. Achievement. Ch. 10. Recognition and Being Valued. Ch. 11. Power, Control, and Influence. Ch. 12. Validating Beliefs and Values -- Sect. IV. Customers - The Point of it all. Ch. 13. Customer Needs and Wants. Ch. 14. Hopes and Fears. Ch. 15. Benefits and Added Value. Ch. 16. Satisfaction and a Word About Suppliers. Ch. 17. Concluding Remarks.
Summary Most executive leaders will tell you they're constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4 x 4 Leadership and the Purpose of the Firm, you'll find how you can successfully move the levers of change that will make this threefold dream a reality for you and your company.
Subject Leadership.
Variant Title Four by four leadership and the purpose of the firm
ISBN 0789004445 (pbk. : alk. paper)
0789004437 (hardcover : alk. paper)