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Cover Art
Author Jenkins, Vin.

Title Direct mail advertising in Australia / Vin Jenkins.

Published Melbourne : Australia Post, 1979-1980.


Location Call No. Status
 UniM Store  S26338    AVAILABLE
 UniM Store  S26339    AVAILABLE
 UniM Store  S26340    AVAILABLE
 UniM Store  S26337    AVAILABLE
Physical description 6 volumes : illustrations ; 20 x 21 cm
Notes Contents:v.1 Markets and mailing lists. - v.2 Strategy development. - v.3 Creative tactics. - v.4 Production processes. v.5 Campaign execution and control. - v.6 Budgeting and profitability.
Other author Australia Post.
Subject Advertising, Direct-mail -- Australia.
Mailing lists -- Australia.
ISBN 0642909326