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Book Cover
E-RESOURCE
Author Zheng, Liyong, 1968-
郑丽勇, 1968-

Title Zhongguo xin wen chuan mei ying xiang li yan jiu bao gao [electronic resource] / Zheng Liyong ... [et al.] zhu.
中国新闻传媒影响力研究报告 [electronic resource] / 郑丽勇 ... [et al.]著.

Published Hangzhou Shi : Zhejiang da xue chu ban she, 2011.
杭州市 : 浙江大学出版社, 2011.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition Di 1 ban.
第1版.
Physical description 3, 6, 244 p. : charts ; 24 cm.
Series Rong he ying yong chuan bo cong shu. Ying xiang li xi lie
融合应用传播丛书. 影响力系列
Notes "2009 nian guo jia she hui ke xue yan jiu ji jin xiang mu 'dang de zhu liu meng ti gong xin li yu ying xiang li wen ti yan jiu' bu fen yan jiu cheng guo."
"2009年国家社会科学研究基金项目'党的主流媒体公信力与影响力问题研究'部分研究成果."
Title from title screen.
Bibliography Includes bibliographical references.
File type Text (Electronic book)
Summary Ben shu gong fen san ge bu fen, shang pian wei fang fa pian, bao kuo mei jie ying xiang li ping gu zhi biao ti xi he zhi shu mo xing, yi ji chuan mei ying xiang li shi zheng diao cha de yan jiu she ji he yang ben gai kuang; zhong pian wei bao gao pian, bao kuo dian shi, bao zhi, wang luo, guang bo he za zhi deng wu lei xin wen chuan mei de ying xiang li diao cha bao gao; xia pian wei zhuan ti pian, bao kuo kua mei jie ying xiang li bi jiao yan jiu, zhu liu mei jie ying xiang li yan jiu deng.
本书共分三个部分, 上篇为方法篇, 包括媒介影响力评估指标体系和指数模型, 以及传媒影响力实证调查的研究设计和样本概况; 中篇为报告篇, 包括电视、报纸、网络、广播和杂志等五类新闻传媒的影响力调查报告; 下篇为专题篇, 包括跨媒介影响力比较研究、主流媒介影响力研究等.
Reproduction Electronic reproduction. Beijing : ApabiDlib, 2004. System requirements: Apabi Reader. Available via World Wide Web.
System notes Mode of access: World Wide Web.
Notes Apabi e-book.
Other author Apabi.
Subject Mass media -- China.
Mass media -- China -- Social aspects.
Variant Title Cover title : 2010 Zhongguo xin wen chuan mei ying xiang li yan jiu bao gao
Cover title : 2010中国新闻传媒影响力研究报告
Er ling yi ling Zhongguo xin wen chuan mei ying xiang li yan jiu bao gao
ISBN 9787308089883